l feel really good: my mind feels stretched, my capacity feels stretched, like i just finished a breakthrough workout. I came out of a training and for a few weeks now i’ve wanted to just sit down and have a really good Weekly Review right after this particular training because my mind is racing, i am feeling really creative, and ultimately I want to start applying the tools i’ve been learning. Over the last few weeks when looking at the margins, i have only applied the most rudimentary planning in favor of completing work.
Today, at the end of a short week, i am feeling the pressure of a shorter week. I have items that need to get done. Some are rather large. However, I need to invest the time in communicating. There are a few takeaways that i want to remember here:
Working 85 hours weeks is a symptom of:
The cure is appropriate planning, tempered by marginal analysis of the trade off between planning and execution; ering on over-communication with a clear communication plan, & excellent stakeholder management.
Looking at my Asana, it looks like i havn’t done a full Weekly Review since 8/10. That is almost a month. I’ve been more productive in this last month. I feel like I have been a lot more productive but, it has been at the expense of visibility, even my own. I don’t remember what all i did. I need a way to automate parts of my communication process.
50 coffee meetings. It should stick in your head as a metaphor for networking. For getting outside of your comfort zone. For starting relationships today that won’t pay off for a year. It’s the entrepreneur’s equivalent of “10,000 hours.”
Anybody who has spent any time with me in person will be tired of this advice because I give it so frequently. It is a piece of actionable advice that if you put into practice starting next week will start paying dividends in the near future. There’s a direct correlation to your future success.
5 / week = 250 / year. Imagine the human progress you could make with 250 short, relationship-focused meetings.
Here’s why it’s critical:
1. Recruiting. Are you looking for great engineers? Talented brand sales people? A smart young marketing exec? If you wait until you need to fill somebody in a roll you’re losing valuable time as an entrepreneur. You should always have a steady stream of “friend of the firm” hanging around your company. You invite them to cocktail parties. You send them update emails. You don’t have budget for them – not yet. But when you do, you’re ready to go.
You don’t have time in your day to always be interviewing. But here’s the oxymoron – you need to ABR (always be recruiting). How do you make that happen? 50 coffee meetings. If you want to read more about hiring at a startup check out: 1. Attitude over Aptitude and also 2. Hire Fast, Fire Fast.
2. Job Hunting. You’re a candidate. You’re thinking about your next big gig. You want the primo role. Hot company. Senior title. Lots of responsibility. The moment a big job is advertised you’re fawked. Why? Cuz there are 20 people who have the exact qualifications as the job spec will suggest. But they don’t have your hustle, your energy. You won’t land the big jobs unless you’re in there shaping the discussion about what the company needs, convincing them that they need you before they’re even ready to hire.
This takes 50 coffee meetings. You know the drill – “informational interview.” Life is an informational interview. Everything you do applies to this lesson. Yet too many people never do it. They sit and wait for job specs to be posted on job boards. Or whatever the equivalent metaphor is for any other parts of their business.
We take action when we need results. We wait until things are urgent & important. That’s not effective.
And one thing is certain – you can’t look for a job remotely. It doesn’t work precisely because it violates the 50 coffee meeting rule.
3. Relations with journalists to drive better coverage of your business long term? 50 coffee meetings. Help them write other stories. One day they’ll write yours.
4. Raising money from angels and VCs some day? 50 coffee meetings. Turn dots into lines. Don’t listen to people who advise you otherwise. They’re wrong.
5. Understanding customer requirement? 50 coffee meetings. “Get out of the office” says Steve Blank.
6. Are You a VC? Get out of your offices and go have coffee meetings. Preferably at startup HQs. Why do they always need to come to you? Increase your deal flow. 50 coffee meetings. Office hours. JFDI.
I know I’m getting repetitive. It is with great intent. Whatever amount you’re getting out and talking with prospects, customers, employees, recruits, competitors, press, investors, potential investors … it’s never enough. (unless you’re a conference ho … then it’s too much )
For almost everybody else I work with I know that a little more dedication to coffee meetings would have a positive impact. Your biz dev discussion that goes nowhere today will plants seeds in somebody’s mind 18 months from now.
Yet most of us resist the coffee meetings seeing them as a distraction from: shipping our release, refining our business plan, working on our new website, etc. You have to do both. Wake up early. Turn coffee into late-night drinks. Never eat lunch alone.
Go on. Get our of your fraking office and make it happen.
Image courtesy of Fotolia.